Brand Content produced for Midea America Corp. and it’s subsidiaries
Video Editing & Motion Graphics
Videos produced for the Midea Brand Umbrella including Eureka Vacuums.
Partnered with Blend Pereira O’Dell and RedFox Media
Midea America
2021 - Present
Creating this tutorial for IFTTT integration utilizing a style previously created for mSmartHome Application provided a healthy opportunity to explore app design while also focusing on timing, instruction, and accuracy. Done in Adobe After Effects
This Video Campaign was for the 2023 Holiday Season. Collaborating with our Agency of Record Pereira O’Dell to create a script, visuals, and product lineup that answered every holiday headache we could think of. Managing the project from concept to final deliverables and placement for paid media.
Emphasizing the jumbo capacity, finding the right angles to shoot the interior of the refrigerator and placement of groceries was an important aspect in this production. The supers added in post were all done by our partners at Blend Productions. Coming up with the brief, the visuals and managing delvierables and timelines were under my responsibilities.
Creating The “interview with an engineer” series required an introduction that showed the products being discussed, and needed to relate with the engineering aspect of the product. I created this intro to liken to “blue print” drawings.
Award Winning Advertising
Two Advertising Campaigns I helped produce have won Advertising awards from CLIO and Horizon Interactive
Midea America
2021 - Present
Trailer for 90 Minutes of Air Conditioning Marketing Event coordinated with Pereira O’Dell.
Award winning production for Out of Home Ad: Source
Groove Jones produced the Ride the Wave Augmented Reality Experience and won Best in Category for "Best Retail AR Product Demo." I designed the In-Store POP and the AR Character was based on my surfer. Source
Collection of Advertising Graphics Produced for Midea
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French Door Refrigerator Insights Graphic
Customer Insights Graphic Requested by the CMI team in order to better illustrate the differences in the market amongst French Door Refrigerators.
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In-Store Aisle EndCap
Midea’s Limited Two Year Warranty introduced required a graphic to showcase our appliances In-Store.
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Webiste HomePage Banner
Utilizing some photo editing to make these 3d models fit into this Modern Kitchen Space for highlighting the new French Door Refrigerator alongside our other Kitchen Suite Appliances.
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Interview with an Engineer
Storyboards for Intro & Title Card of the Interview with an Engineer Series.
